https://tnhoang.cargo.site Tiffany Hoang Portfolio Thu, 03 Oct 2024 06:40:27 +0000 https://tnhoang.cargo.site en https://tnhoang.cargo.site/Advertising-FANT-as Thu, 26 Oct 2023 08:04:54 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Advertising-FANT-as FANT[as] Challenge: Make Fanta relevant to 18 year olds Solution: Collab with Adult Swim, a block broadcast, to promote Fanta as something that is as cool as the shows.&nbsp; *made second round of Young Ones 2024 Case Study Video Collectable Bottle Series <img width="700" height="1000" width_o="700" height_o="1000" data-src="https://freight.cargo.site/t/original/i/307128ebd8a3a92e082e07358ea5d4c227bca572b45fd6ee34f44256663d6843/Bob-s-Burger-Fanta-Bottle.png" data-mid="196155824" border="0" data-scale="60" src="https://freight.cargo.site/w/700/i/307128ebd8a3a92e082e07358ea5d4c227bca572b45fd6ee34f44256663d6843/Bob-s-Burger-Fanta-Bottle.png" /> <img width="700" height="1000" width_o="700" height_o="1000" data-src="https://freight.cargo.site/t/original/i/89f254c2017383bfd452a8819fe40968b055f0252c1932c23b0c2811f0c99793/Robot-Chicken-Fanta-Bottle.png" data-mid="196155843" border="0" data-scale="70" src="https://freight.cargo.site/w/700/i/89f254c2017383bfd452a8819fe40968b055f0252c1932c23b0c2811f0c99793/Robot-Chicken-Fanta-Bottle.png" /> <img width="700" height="1000" width_o="700" height_o="1000" data-src="https://freight.cargo.site/t/original/i/15441f09d377cd24fc575c493b90ac54d1ffc389473e412753aab63157033f27/Rick-and-Morty-Fanta-Bottle.png" data-mid="196156393" border="0" src="https://freight.cargo.site/w/700/i/15441f09d377cd24fc575c493b90ac54d1ffc389473e412753aab63157033f27/Rick-and-Morty-Fanta-Bottle.png" /> <img width="700" height="1000" width_o="700" height_o="1000" data-src="https://freight.cargo.site/t/original/i/eff7dbb2fc8dc59bbc3a27801c4aa2dc14da9540272dfe54010d9388942a54da/Aqua-Teen-Force-Fanta-Bottle.png" data-mid="196156842" border="0" src="https://freight.cargo.site/w/700/i/eff7dbb2fc8dc59bbc3a27801c4aa2dc14da9540272dfe54010d9388942a54da/Aqua-Teen-Force-Fanta-Bottle.png" /> <img width="700" height="1000" width_o="700" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d862500999b3435fba0e2f5bb2da9e0d8e443311948bf1ddeca18a79d84b17d8/Samurai-Jack-Fanta-Bottle.png" data-mid="196156712" border="0" src="https://freight.cargo.site/w/700/i/d862500999b3435fba0e2f5bb2da9e0d8e443311948bf1ddeca18a79d84b17d8/Samurai-Jack-Fanta-Bottle.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/fd477f03748791fab9e96dc66d2e27dbc6bbba754230222056b89380f3cce09e/FantaBottleCapsRevisedTina.png" data-mid="197775139" border="0" src="https://freight.cargo.site/w/1000/i/fd477f03748791fab9e96dc66d2e27dbc6bbba754230222056b89380f3cce09e/FantaBottleCapsRevisedTina.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f511656c52563591a71926f4a6c255b140a3aeea09d7886509aea585198784d9/FantaBottleCapsRevisedChicken.png" data-mid="197775143" border="0" src="https://freight.cargo.site/w/1000/i/f511656c52563591a71926f4a6c255b140a3aeea09d7886509aea585198784d9/FantaBottleCapsRevisedChicken.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/9e8c6c9637cfc8939db27710fcb424e4202dcdf54f5bd4075ed889c1949f5534/FantaBottleCapsRevisedRickandMorty.png" data-mid="197774691" border="0" src="https://freight.cargo.site/w/1000/i/9e8c6c9637cfc8939db27710fcb424e4202dcdf54f5bd4075ed889c1949f5534/FantaBottleCapsRevisedRickandMorty.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d37dcb6a1aefbe484b435676076df15765f8d609d5a79afb2e7787217837f376/FantaBottleCapsRevisedSamuraiJack.png" data-mid="197774902" border="0" src="https://freight.cargo.site/w/1000/i/d37dcb6a1aefbe484b435676076df15765f8d609d5a79afb2e7787217837f376/FantaBottleCapsRevisedSamuraiJack.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/375585ce82cfee8a1600e750739c80b25a7a8a61753655f7e7c46b1c73312a64/FantaBottleCapsRevisedMasterShake.png" data-mid="197774723" border="0" src="https://freight.cargo.site/w/1000/i/375585ce82cfee8a1600e750739c80b25a7a8a61753655f7e7c46b1c73312a64/FantaBottleCapsRevisedMasterShake.png" /> By creating custom Adult Swim Fanta Bottles, it gives exposure to Fanta as a brand while targeting fans of the following shows. It has been shown that products from collaborations creates desirability to collect all products.&nbsp; Instagram Posts <img width="682" height="1320" width_o="682" height_o="1320" data-src="https://freight.cargo.site/t/original/i/e61b24ecb07701f540f25ae2e565e2b52ed7eee94f988cc1c623b90944237d96/Screenshot-2023-10-18-at-3.17.26PM.png" data-mid="196159061" border="0" src="https://freight.cargo.site/w/682/i/e61b24ecb07701f540f25ae2e565e2b52ed7eee94f988cc1c623b90944237d96/Screenshot-2023-10-18-at-3.17.26PM.png" /> <img width="682" height="1320" width_o="682" height_o="1320" data-src="https://freight.cargo.site/t/original/i/7223f0f60e41ea9e26f553fa272f3b28a3260d1eae1bcf81db0f03289fc188de/Instagram-Social-2.png" data-mid="196159165" border="0" src="https://freight.cargo.site/w/682/i/7223f0f60e41ea9e26f553fa272f3b28a3260d1eae1bcf81db0f03289fc188de/Instagram-Social-2.png" /> <img width="682" height="1320" width_o="682" height_o="1320" data-src="https://freight.cargo.site/t/original/i/ca69b81e952b64fd59ad850797790f8f907097daa37dbf738c0171b8f33b40d2/Fanta-Insta-Post-3.png" data-mid="196159289" border="0" src="https://freight.cargo.site/w/682/i/ca69b81e952b64fd59ad850797790f8f907097daa37dbf738c0171b8f33b40d2/Fanta-Insta-Post-3.png" /> Instagram’s new collaborative posts feature allows posts to be shared on two accounts rather than one. With this feature, we can access the Adult Swim and Fanta fans easily and thus gain more exposure.&nbsp; Bump-Inspired Videos <img width="740" height="1382" width_o="740" height_o="1382" data-src="https://freight.cargo.site/t/original/i/ccdffc3ad52444972c5f0aec1a67ee98e3fcba665d280943e2feb58b0940db24/Screenshot-2023-10-19-at-1.12.38AM.png" data-mid="197469782" border="0" data-scale="40" src="https://freight.cargo.site/w/740/i/ccdffc3ad52444972c5f0aec1a67ee98e3fcba665d280943e2feb58b0940db24/Screenshot-2023-10-19-at-1.12.38AM.png" /> Bumps are 15-30 second videos that are played in between commericals on Adult Swim. They are very simple but witty and unique to Adult Swim. By creating bumps with Fanta references we are able to target our audience.&nbsp; TV Bumps Mockup <img width="1201" height="801" width_o="1201" height_o="801" data-src="https://freight.cargo.site/t/original/i/c748218846f02c7f3488ed5ff57b152ebe21017df9786214ea4367329f12c9c9/Artboard-34.png" data-mid="197471674" border="0" src="https://freight.cargo.site/w/1000/i/c748218846f02c7f3488ed5ff57b152ebe21017df9786214ea4367329f12c9c9/Artboard-34.png" /> Because we are essentially creating bumps, they could be used as bumps on the network to further showcase Adult Swim’s partnership with Fanta.&nbsp; https://tnhoang.cargo.site/Advertising-More-Views Thu, 26 Oct 2023 06:33:17 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Advertising-More-Views More Views Challenge: Show that Amtrak travel should be just as much about the journey as it is the destination&nbsp; Solution: Create an OOH campaign highlighting how the views on Amtrak rides will get more social media views https://tnhoang.cargo.site/Advertising-Disclose-the-Undisclosed Thu, 16 Mar 2023 18:48:12 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Advertising-Disclose-the-Undisclosed Disclose the Undisclosed Challenge: Create a typographically-led campaign that is a call to action or raises awareness of an issue that compels you and makes you care deeply. Solution: We used typography to visually bring awareness to this subject and encourage people to be more conscious about the media they consume. We want people to consume media the same way people consume words: to see and think about the meaning behind it. Poster Series <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7a7c97c2c76df7b83eb566dcf6413469987807199c499efd2644f39338a8336f/Project2dtufinalrevision1.png" data-mid="172638303" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7a7c97c2c76df7b83eb566dcf6413469987807199c499efd2644f39338a8336f/Project2dtufinalrevision1.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/17e36d01a165547ea1ecc85570431dd77bc7e673b9eb1014958b2fbbd75c680e/project2obsessedfinalrevision.png" data-mid="172638312" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/17e36d01a165547ea1ecc85570431dd77bc7e673b9eb1014958b2fbbd75c680e/project2obsessedfinalrevision.png" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/7e0acfe343cc04cdcbf415a73c3866141f6f8aa06ccbf97ec7bcb03107b7a1d5/project2holygrailfinalrevision.png" data-mid="172638307" border="0" src="https://freight.cargo.site/w/1000/i/7e0acfe343cc04cdcbf415a73c3866141f6f8aa06ccbf97ec7bcb03107b7a1d5/project2holygrailfinalrevision.png" /> What Does That Mean? While advertising has been relatively transparent in the past, many influencers nowadays choose not to disclose when their content is an ad without caring that undisclosed ads are illegal. As a result, consumers are being misled into believing that the opinions they hear are fully truthful. OOH Posters Mockup: aimed to get attention of passerbys <img width="3543" height="1748" width_o="3543" height_o="1748" data-src="https://freight.cargo.site/t/original/i/289d470512ef95d5109dee98ac972d82c4ba254e284fd81f4a77ec4269be62f8/project2postermockupsfinalrevisions.png" data-mid="172638310" border="0" src="https://freight.cargo.site/w/1000/i/289d470512ef95d5109dee98ac972d82c4ba254e284fd81f4a77ec4269be62f8/project2postermockupsfinalrevisions.png" /> Animated Video&nbsp; OOH Animated Digital Display Mockup <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/83d600b5264800d31fcd7126fbdd7e37231b78df582d5817014c3374765b0eea/Digital-Animation-Mockup.png" data-mid="172699874" border="0" src="https://freight.cargo.site/w/1000/i/83d600b5264800d31fcd7126fbdd7e37231b78df582d5817014c3374765b0eea/Digital-Animation-Mockup.png" /> Casetify Collaboration <img width="800" height="1300" width_o="800" height_o="1300" data-src="https://freight.cargo.site/t/original/i/7f16691e0fbc6306a2023bdcb6fcdeb9333a8fe649061db3745a298995e81e5b/Google-Fonts-Case-1.png" data-mid="203924707" border="0" src="https://freight.cargo.site/w/800/i/7f16691e0fbc6306a2023bdcb6fcdeb9333a8fe649061db3745a298995e81e5b/Google-Fonts-Case-1.png" /> <img width="800" height="1300" width_o="800" height_o="1300" data-src="https://freight.cargo.site/t/original/i/c573eda38c4ccf441122e4a8aa97137ba5ddefa25032e2fe0c2af1bf33d17f12/Google-Fonts-Case-2.png" data-mid="203924708" border="0" src="https://freight.cargo.site/w/800/i/c573eda38c4ccf441122e4a8aa97137ba5ddefa25032e2fe0c2af1bf33d17f12/Google-Fonts-Case-2.png" /> <img width="800" height="1300" width_o="800" height_o="1300" data-src="https://freight.cargo.site/t/original/i/0bed7f4f402dd4cb8a2af19c32f0ad6f6065cce978111c610ac6b3c9d9676428/Google-Fonts-Case-3.png" data-mid="203924709" border="0" src="https://freight.cargo.site/w/800/i/0bed7f4f402dd4cb8a2af19c32f0ad6f6065cce978111c610ac6b3c9d9676428/Google-Fonts-Case-3.png" /> Why Phone Cases? We specifically chose phone cases because people carry their devices with them everywhere. By having one of these cases, you will be reminded to be conscious of the power of social media on consumerism. https://tnhoang.cargo.site/Advertising-Rock-It Mon, 19 Aug 2024 18:30:36 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Advertising-Rock-It Rock-It Challenge: Increase the number of teenager sign ups at the Boys &amp; Girls Clubs of Boston Solution: Create teenager focused initatives through social media, OOH, and merchandise, that help recruit , retain current members, and reveal what BGCB has to offer Current Struggles 1. Currently, there is no active marketing targeting teenagers. 2. When youth members become teens they don’t seem to stay around. 3. People are not familar with the Club’s programs or activities These three struggles created our main pillars of Recruit, Retain, and Reveal.&nbsp; Target Audiences and Their Challenges Teenagers - Main target audience as such the bulk of media will be geared toward teens by teens. Desire for New Experiences: One of the biggest desires for teens is new experiences. Need for Community: Teens are lonely. BPH reports almost 44% of teens are “persistently sad.” Unprepared for Next Steps: Under 23% of Boston Public School 8th-graders perform at grade level. Parents -&nbsp;Teenagers need parents to sign up for the program, spreading awareness to the parents will prove essential in increasing sign ups teens.Cost: &nbsp;57% of parents cite cost as a barrier to afterschool programs. Transportation: 52% of parents cite transportation as a barrier. Specifically 67% Latino and 58% Black parents. Community Needs: 17.9% of MA households report food insecurity. BGCB can address these challenges.&nbsp; Recruit Refer-A-FriendWho: Current teen members and new recruits. How: Referrer provides club information to the interested teen.Why: 88% of consumers trust friends' recommendations over traditional media. Rock-It Expo - a yearly BGCB Expo to increase recruitment and exposure for the Clubs.Activities: Booths/tables showcasing activities to parents and teens. Where: Strategic locations, such as high schools, for maximum reach.Event Audience: Rising teens and those interested in joining. Volunteers: Help with logistics and showcasing opportunities. Rock It - Promotional Material <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/0dd4b947c78d06abf280cd65818c15cac024bb42637236df6cde6aa04172927a/MockUp_1.png" data-mid="219107188" border="0" src="https://freight.cargo.site/w/1000/i/0dd4b947c78d06abf280cd65818c15cac024bb42637236df6cde6aa04172927a/MockUp_1.png" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/4cf5409998785fb47c54d97eb0a30af5a195dcb5d658233a66c1f1aed3ac125b/Tearaway.png" data-mid="219107204" border="0" src="https://freight.cargo.site/w/1000/i/4cf5409998785fb47c54d97eb0a30af5a195dcb5d658233a66c1f1aed3ac125b/Tearaway.png" /> One insight we found are that teenagers are excited for is graduation but one thing specifically that comes with graduation is yearbooks. So we took this as inspiration as our creatives.&nbsp; Our first promotional material we designed is a flyer for Rock-It. As for creative elements, we really want to reference Boston imagery because we are marketing the Boston Clubs not the Club of America. It also gives it a personalized touch as Boston building and imagery would be easily recognizable to Boston locals. We really want teenagers to be the center of our creatives because it shows that teens are attending the Club and could inspire others to do the same. Other elements include these blue and white doodles and lines to give it a more fun touch. Retain Teen Advisory CouncilWhat: A panel of teens selected to advise club leadership on events for teens.Goals: Empower teens with real leadership roles, inspiring personal growth.Benefits: Teen events can be more relevant since they are inspired at the sources Teen-Youth MentoringWhat: A mentoring system pairing mature teens with younger members.Goals: Inspire younger members to remain members.Benefits: Promotes unity and purpose. GraduationWhat:&nbsp; A graduation event for members becoming teenagers.Benefits: Foster community and highlight support networks.Execution: Quarterly events involving activities, music, and graduation certificates. Merch <img width="299px;" height="290px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUd1toAGeMmYMLzAkdvvHsUOVoHC0wE9ce24CDJhoy-i7dveblrWGrz_PlBaXwGvdRGIMFOs5Dj4WABn1GgCgLaTDkyc9plnnIUdS29AmzNnJxeFQFjMgCe5dnmCdd3fS8tA2B5BM4OpavlMVQmZ0GAd0F3Nfc8=s2048?key=mZkvk7mg1lzSD9TjfKtWkg" style="width: 223.163px; height: 216.446px;" data-scale="49"><img width="299px;" height="290px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUf_V4s3CK4UHU04czklB144-j0faqqtYa7P1xScbAcg6xlOUAzrI0dqAdvxELxZyT-mBu_HXSC6_aPjePFC9NU3Bn7pOF72AVlnw3Is6KlQQ0JGpyxWlam3W-jrEf-JrFbnAXzjyXRZ8awKUp5Y0AbZ3hCCWV7a=s2048?key=mZkvk7mg1lzSD9TjfKtWkg" style="width: 223.163px; height: 216.446px;" data-scale="49"> <img width="141px;" height="285px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUcp5kb8zJq_rp7kYnaNn_anYJlovX4zLsh-BJY5BAkfLRTLIOfNTg0AmqBKBdPBIG71laGjyY_aBFJj8sDFgSPCRo4TcfTMVoWaNH6eHe0Aw-aMQRTXZX5ktlQBz5ds9lf2OmYyqBf_UuWpABcn9wQrBiOpvZdC=s2048?key=mZkvk7mg1lzSD9TjfKtWkg" style="width: 110.586px; height: 223.525px;" data-scale="80"> Wearing and using BGCB merch increases the visibility of the Boys and Girls Club, making it more recognizable in the community. When people wear BGCB merch, it can help spread awareness of the club. Reveal Branded Posts <img width="752" height="1372" width_o="752" height_o="1372" data-src="https://freight.cargo.site/t/original/i/e5a5da59b7b22457bf52c9066e64248241941fc66f8b757f49c800d7a9f069a5/Screenshot-2024-07-30-at-1.40.42AM.png" data-mid="219107230" border="0" data-scale="94" src="https://freight.cargo.site/w/752/i/e5a5da59b7b22457bf52c9066e64248241941fc66f8b757f49c800d7a9f069a5/Screenshot-2024-07-30-at-1.40.42AM.png" /> <img width="756" height="1338" width_o="756" height_o="1338" data-src="https://freight.cargo.site/t/original/i/5575d5c89dc8146b6778869366f0e23dbe4162d2a965d280cb13b83e2f215ed0/Screenshot-2024-07-30-at-1.37.37AM.png" data-mid="219107229" border="0" data-scale="94" src="https://freight.cargo.site/w/756/i/5575d5c89dc8146b6778869366f0e23dbe4162d2a965d280cb13b83e2f215ed0/Screenshot-2024-07-30-at-1.37.37AM.png" /> <img width="816" height="1352" width_o="816" height_o="1352" data-src="https://freight.cargo.site/t/original/i/0b21b6ac56d2fe8a438dcf71677de384e99a46ffd503e1b9935fc5a3c93fcc72/Screenshot-2024-07-30-at-1.37.08AM.png" data-mid="219107228" border="0" data-scale="100" src="https://freight.cargo.site/w/816/i/0b21b6ac56d2fe8a438dcf71677de384e99a46ffd503e1b9935fc5a3c93fcc72/Screenshot-2024-07-30-at-1.37.08AM.png" /> We suggest more branded posts to give the personality that teenagers may be looking for.&nbsp; Instagram Feed: Before and After <img width="800" height="1406" width_o="800" height_o="1406" data-src="https://freight.cargo.site/t/original/i/33c00fb8646742bcaa42e1b42e97c2cedb778296645027204b5b5e30bc92903b/Screenshot-2024-07-31-at-10.38.31AM.png" data-mid="219107232" border="0" src="https://freight.cargo.site/w/800/i/33c00fb8646742bcaa42e1b42e97c2cedb778296645027204b5b5e30bc92903b/Screenshot-2024-07-31-at-10.38.31AM.png" /> <img width="786" height="1332" width_o="786" height_o="1332" data-src="https://freight.cargo.site/t/original/i/abb6e52858a5b993a84d3deff322b428f24624c9fcfc11565590533195ce5e97/Screenshot-2024-07-31-at-10.59.05AM.png" data-mid="219107234" border="0" data-scale="99" src="https://freight.cargo.site/w/786/i/abb6e52858a5b993a84d3deff322b428f24624c9fcfc11565590533195ce5e97/Screenshot-2024-07-31-at-10.59.05AM.png" /> A mix of branded posts and high quality photography can add visual contrast and break up the repetivity of the feed. The introduction of story highlights can add visual interest but also contain information people can see.&nbsp; <img width="2214" height="1366" width_o="2214" height_o="1366" data-src="https://freight.cargo.site/t/original/i/c52c8ea7efa9ae1aca07280d916b58c5e7517e26311121a6d4dd8e5510df89b9/Screenshot-2024-07-30-at-2.05.04AM.png" data-mid="219108527" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/c52c8ea7efa9ae1aca07280d916b58c5e7517e26311121a6d4dd8e5510df89b9/Screenshot-2024-07-30-at-2.05.04AM.png" /> <img width="742" height="1334" width_o="742" height_o="1334" data-src="https://freight.cargo.site/t/original/i/37de60e3d4029d6bce71d2e35712f7dec248c85dc10f526a2e5c7030f52af18c/Screenshot-2024-07-31-at-10.41.12PM.png" data-mid="219108583" border="0" data-scale="100" src="https://freight.cargo.site/w/742/i/37de60e3d4029d6bce71d2e35712f7dec248c85dc10f526a2e5c7030f52af18c/Screenshot-2024-07-31-at-10.41.12PM.png" /> These branded posts can also be used on Facebook for content more geared towards parents. Posting branded post occasionally, can bring more attention to specific stories that parents may want to see or specific stories that the Club wants to emphasis. Website: Before and After <img width="960px;" height="453px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUeHIteZblvh2q7gnwLWwgdxKVlj--Ib6NSZ7sW2SXOc0Sd_xM7G69CbwRyCW3p4Z5DS-XUCqX1fcwthZYLHd70OOHYTll8o0honR7-5xwXVqFU6DtblD56JpT98OKOg-zMTZBvlZdsjXs2pUSi9BorjnO5bEp8=s2048?key=mZkvk7mg1lzSD9TjfKtWkg" style="width: 614.036px; height: 289.748px;"><img width="960px;" height="540px;" src="https://lh7-rt.googleusercontent.com/slidesz/AGV_vUcrcAY9Na-TJh82x_nkiiLRYzzg_dzd7XIQJeUYZzixe6H0gKUvxasEo5xBLRwsB_VjbWlbadMCFHtB-sSedXjjVm86spMLGGXpvqAs4PftMH8GzK5YYbyzMJ_nzrgAK0w3WwOIJ5VbHFg8iQw2uARSeNQZisxR=s2048?key=mZkvk7mg1lzSD9TjfKtWkg" style="width: 614.036px; height: 345.395px;"> The current website is donor focused and has many similar worded tabs like “Join or Team” and “Volunteer.” By simplifing the navigation bar and adding a tab geared towards teenagers, children, and their parents would be helpful to condense necessary information into one place. &nbsp; https://tnhoang.cargo.site/Advertising-Kraft-Beer Thu, 30 Nov 2023 19:42:17 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Advertising-Kraft-Beer Kraft Beer Challenge: Create a brand activation that speaks to older Gen Zs and younger Millennials by connecting to what they care about in culture, and showin them that KMC is there for them whenever they need some reassuring comfort. Solution: The one time our target audience still loves to indulge in microwavable mac &amp; cheese is after a night out.&nbsp;Serve Kraft mac &amp; cheese and craft beers together. Case Study Video In-Store Kraft Mac &amp; Beer Kit <img width="768" height="770" width_o="768" height_o="770" data-src="https://freight.cargo.site/t/original/i/091edd4fe11a9a298bd66a9abbbe7a0f32ef3a586bc38107da43c0ea230ec038/Updated-Kraft-Beer-Single-Pack.png" data-mid="199215448" border="0" data-scale="75" src="https://freight.cargo.site/w/768/i/091edd4fe11a9a298bd66a9abbbe7a0f32ef3a586bc38107da43c0ea230ec038/Updated-Kraft-Beer-Single-Pack.png" /><img width="3145" height="1648" width_o="3145" height_o="1648" data-src="https://freight.cargo.site/t/original/i/4ae97521300efaeafd400fcd1d05705b80520b1fd084eb160e1323686a16cc5a/Updated-Kraft-Beer-Mockup-Pack.png" data-mid="199215100" border="0" src="https://freight.cargo.site/w/1000/i/4ae97521300efaeafd400fcd1d05705b80520b1fd084eb160e1323686a16cc5a/Updated-Kraft-Beer-Mockup-Pack.png" /> In liquor stores, we want to create these meal kits of a local beer and Kraft mac &amp; cheese. There would be a single pack and an 4-pack. In each pack, a local craft beer would be included and each kit would be unqiue based on location.&nbsp; Bar Pop-Up Booth <img width="4600" height="3450" width_o="4600" height_o="3450" data-src="https://freight.cargo.site/t/original/i/35b9b0f5d056e715585e2ea2191bd38d103bcc67f084b6b57761f53f96d77c10/Updated-Kraft-Beer-Booth-noBG.png" data-mid="198797053" border="0" src="https://freight.cargo.site/w/1000/i/35b9b0f5d056e715585e2ea2191bd38d103bcc67f084b6b57761f53f96d77c10/Updated-Kraft-Beer-Booth-noBG.png" /> This is also an opportunity to collaborate with local bars and breweries. Our projected launch date would be in September because of football season and Oktoberfest. So for each month of fall, we would select several bars and set up booths in them. And for each craft beer purchased, a Kraft mac &amp; cheese would be provided. &nbsp; How It Would Look <img width="3000" height="2144" width_o="3000" height_o="2144" data-src="https://freight.cargo.site/t/original/i/9caa00db8cd54807671b12b0a7d2973d5c3e08256d51b972e39a0fc50b244295/Kraft-Mac-and-Beer-Bar-Example.png" data-mid="198853468" border="0" src="https://freight.cargo.site/w/1000/i/9caa00db8cd54807671b12b0a7d2973d5c3e08256d51b972e39a0fc50b244295/Kraft-Mac-and-Beer-Bar-Example.png" /> Instagram Posts <img width="748" height="1346" width_o="748" height_o="1346" data-src="https://freight.cargo.site/t/original/i/3dcec43bf7ddc38ee676923ea7d94bc397a05abd1d09bf51e841095e4f88eb0c/Screenshot-2023-12-12-at-11.47.57AM.png" data-mid="199216537" border="0" data-scale="89" src="https://freight.cargo.site/w/748/i/3dcec43bf7ddc38ee676923ea7d94bc397a05abd1d09bf51e841095e4f88eb0c/Screenshot-2023-12-12-at-11.47.57AM.png" /> <img width="728" height="1342" width_o="728" height_o="1342" data-src="https://freight.cargo.site/t/original/i/051fb5d760b5e6f7c0114bca9e0e74f6d672d383e52d53995be6c0e14966288f/Screenshot-2023-12-12-at-11.47.46AM.png" data-mid="199216454" border="0" data-scale="87" src="https://freight.cargo.site/w/728/i/051fb5d760b5e6f7c0114bca9e0e74f6d672d383e52d53995be6c0e14966288f/Screenshot-2023-12-12-at-11.47.46AM.png" /> Public Transportation OOH <img width="490" height="726" width_o="490" height_o="726" data-src="https://freight.cargo.site/t/original/i/95c246507b4e9f2639e57736cba38b3d59a4a9f57aaea3cbb53c5189060b129c/Updated-Kraft-Beer-OOH.png" data-mid="199218140" border="0" src="https://freight.cargo.site/w/490/i/95c246507b4e9f2639e57736cba38b3d59a4a9f57aaea3cbb53c5189060b129c/Updated-Kraft-Beer-OOH.png" /> <img width="1441" height="1081" width_o="1441" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5783f19bc2628fe8fb7025f3e9f58dfbecaf2f27a54fed628fb22ebc0ffccf6f/Artboard-15.png" data-mid="199218144" border="0" src="https://freight.cargo.site/w/1000/i/5783f19bc2628fe8fb7025f3e9f58dfbecaf2f27a54fed628fb22ebc0ffccf6f/Artboard-15.png" /> https://tnhoang.cargo.site/Design-Authentica Mon, 27 Mar 2023 19:22:21 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Design-Authentica Authentica Challenge: In a world where people are looking for authentic dining experiences, it can be difficult for local businesses to stand out and for consumers to find and trust them. Many online review platforms have unreliable ratings and reviews, making it challenging for users to make informed decisions about where to eat. Solution: A platform that provides a trustworthy and transparent way for local businesses to showcase their authenticity and for users to discover and share their experiences. What is Authentica?Authentica is a mobile app that allows users to provide feedback on their dining experiences, helping to shape a positive community of food enthusiasts who appreciate and celebrate diverse culinary traditions. <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1d2eec1a6a43d0650bfe536a5473d9c4a4db48e1abc0a551ef8310035858033c/Authentica-Mockup.png" data-mid="204595341" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1d2eec1a6a43d0650bfe536a5473d9c4a4db48e1abc0a551ef8310035858033c/Authentica-Mockup.png" /> Ideation This was a submission for Forge’s 2023 Designathon where we were tasked to design an app in roughly 36 hours. The track the team and I chose was culture and when we thought of culture we thought of food. For our low-fidelities, we all researched similar food and social media apps and picked out features we all liked from each app. We looked at apps like Yelp, Beli, GrubHub, Tiktok, Bumble, and Instagram.&nbsp; Main Features of App <img width="1134" height="1016" width_o="1134" height_o="1016" data-src="https://freight.cargo.site/t/original/i/0603f7ae6d7c1f0c4ea98891d33c57fb19fed7ade123fa5ac6d0e8359cde32de/Screenshot-2023-05-02-at-7.01.27-PM.png" data-mid="177468386" border="0" src="https://freight.cargo.site/w/1000/i/0603f7ae6d7c1f0c4ea98891d33c57fb19fed7ade123fa5ac6d0e8359cde32de/Screenshot-2023-05-02-at-7.01.27-PM.png" /> User Personas <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ef8b4ff7f70d10b7f70f484bb560c41ec77544d17f0adb80d66d12a4f8334c6/Slide-16_9---7.png" data-mid="174035559" border="0" src="https://freight.cargo.site/w/1000/i/8ef8b4ff7f70d10b7f70f484bb560c41ec77544d17f0adb80d66d12a4f8334c6/Slide-16_9---7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35184dd274f998dad6c8b71fca9222c80928ad746763d3a8629950e71d0a7bc4/Slide-16_9---6.png" data-mid="174035558" border="0" src="https://freight.cargo.site/w/1000/i/35184dd274f998dad6c8b71fca9222c80928ad746763d3a8629950e71d0a7bc4/Slide-16_9---6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08a67751319833617c2559903d8ffb922956a259257fe215e8846c7016312289/Slide-16_9---8.png" data-mid="174035563" border="0" src="https://freight.cargo.site/w/1000/i/08a67751319833617c2559903d8ffb922956a259257fe215e8846c7016312289/Slide-16_9---8.png" /> Mid-Fidelity Wireframes <img width="4894" height="3068" width_o="4894" height_o="3068" data-src="https://freight.cargo.site/t/original/i/c7823e639a3c7def165cac0d86c15ec4445897d1d120b90609dd1a9e673ef551/Authentica-Mid-fi.png" data-mid="204039811" border="0" src="https://freight.cargo.site/w/1000/i/c7823e639a3c7def165cac0d86c15ec4445897d1d120b90609dd1a9e673ef551/Authentica-Mid-fi.png" /> Brand Identity After the mid-fidelity phase, we experimented with various typefaces and colors to establish Authentica’s identity. We wanted to use typefaces that were trendy, new, and accesible. We wanted a logo that would allude to the app purpose, hence the checkmark. For colors, we experiemented between teal and the current colors, but felt that oranges and reds signified hunger and food rather than wellness like the teal did.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/864888224cca0e64750e54807ec96295c7c4e7e6f33a68297974666fff0813f5/AuthenticaBranding.png" data-mid="203672994" border="0" src="https://freight.cargo.site/w/1000/i/864888224cca0e64750e54807ec96295c7c4e7e6f33a68297974666fff0813f5/AuthenticaBranding.png" /> High-Fidelity Wireframes <img width="6502" height="3324" width_o="6502" height_o="3324" data-src="https://freight.cargo.site/t/original/i/2ccf404482c1ac2845c5e1422a06293a2625136e63d85b0c097689da8588864e/Authentica-Hi-fi.png" data-mid="204039932" border="0" src="https://freight.cargo.site/w/1000/i/2ccf404482c1ac2845c5e1422a06293a2625136e63d85b0c097689da8588864e/Authentica-Hi-fi.png" /> <img width="1832" height="926" width_o="1832" height_o="926" data-src="https://freight.cargo.site/t/original/i/e958a61b39bc96bd5e76e42354bb432c44a03a401e118fa869a40becf1bb553e/Screenshot-2023-04-03-at-2.42.35-PM.png" data-mid="174123250" border="0" src="https://freight.cargo.site/w/1000/i/e958a61b39bc96bd5e76e42354bb432c44a03a401e118fa869a40becf1bb553e/Screenshot-2023-04-03-at-2.42.35-PM.png" /> Demo Authentica for Yourself https://tnhoang.cargo.site/Design-Intigo Sat, 03 Feb 2024 22:12:59 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Design-Intigo Intigo Challenge: Create something that addresses a challenge undergraduates may face Solution: A mobile app that provides resources and social forum networks for international students currently living abroad in the United States.&nbsp; Submission for Rice’s 2024 Designathon Ideation We initially started with three problems and brainstormed potential features to choose an idea to start designing: 1. Students who struggle with finding school/club related opportunities and updates about events 2. Students who struggle with finding internships and jobs and would like to connect with a professional 3. International college students in the U.S. who struggle with adapting to a new culture and finding their community/finding people with similar struggles&nbsp; &nbsp; &nbsp; &nbsp;- Why did we selected this idea? The target audience is niche enough to narrow our research for the short amount of time needed and stand out compared to other ideas. But the TA is still demographically large enough to be relevant.&nbsp; User Research We conducted several ways of user research:&nbsp; 1. Competitor Analysis: Researched the problems of Reddit, our primary inspiration &nbsp; &nbsp; &nbsp; &nbsp; -&nbsp; The lack of tagging or filtering options inhibits the ability to efficiently scan information, especially for users seeking specific details such as visa/immigration issue&nbsp; &nbsp; &nbsp; &nbsp; -&nbsp; Despite being ranked in the top 10% for its size among other subreddits, this subreddit exhibits a limited level of engagement. Most posts received a maximum of 5 comments and often had zero or only one reaction and comment in the past 24 hours.&nbsp; &nbsp; &nbsp; &nbsp; - The anonymity on Reddit prevents users from discerning the ethnicity or background of the authors or commenters. While this anonymity may seem advantageous, it poses a challenge for international students seeking information that could apply to themselves, as experiences vary significantly based on country of origin and personal circumstances. 2. User Surveys:&nbsp;36 responses from undergraduate international students &nbsp; &nbsp; &nbsp; &nbsp; -&nbsp; 97.2% of the participants expressed a desire to remain in the U.S. after graduation for employment opportunities&nbsp; &nbsp; &nbsp; &nbsp; - 69.4% identified employment prospects and visa/immigration challenges as the foremost issues faced by international students &nbsp; &nbsp; &nbsp; &nbsp; - In response to these findings, we have chosen to refine our target audience and streamline the available categories in our community tab Click to view full results 3. User Interviews:&nbsp;15-minute user interviews with three international students &nbsp; &nbsp; &nbsp; &nbsp; - Faced challenges in finding appropriate resources and communities to address job and immigration issues in the U.S.&nbsp; &nbsp; &nbsp; &nbsp; -&nbsp;Expressed frustration with the limited guidance offered by their university's international student office&nbsp; &nbsp; &nbsp; &nbsp; - There was a unanimous consensus on the need for a platform that fosters connections among international students, enabling them to pose and address questions related to these concerns. Color Palette <img width="1365" height="1147" width_o="1365" height_o="1147" data-src="https://freight.cargo.site/t/original/i/2f937bd29073d9c96a765957591d161b7d063dfee380eff298c0d5991174af51/Intigo-Color-Palette.png" data-mid="203799861" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/2f937bd29073d9c96a765957591d161b7d063dfee380eff298c0d5991174af51/Intigo-Color-Palette.png" /> Mid-Fidelity Wireframes <img width="3803" height="2634" width_o="3803" height_o="2634" data-src="https://freight.cargo.site/t/original/i/0dcbd0059dde2b72ceb847ad46a76f9df665e90b4add84d682da0f0ee4593895/Intigo-Mid-fi-1.png" data-mid="205163313" border="0" src="https://freight.cargo.site/w/1000/i/0dcbd0059dde2b72ceb847ad46a76f9df665e90b4add84d682da0f0ee4593895/Intigo-Mid-fi-1.png" /> <img width="3803" height="3194" width_o="3803" height_o="3194" data-src="https://freight.cargo.site/t/original/i/4aafe97a33f952936a1177595ba7387e302fec62b99b20c5a44bb827d0e88655/Intigo-Mid-fi-2.png" data-mid="205163315" border="0" src="https://freight.cargo.site/w/1000/i/4aafe97a33f952936a1177595ba7387e302fec62b99b20c5a44bb827d0e88655/Intigo-Mid-fi-2.png" /> Problems and Our Solutions Our team faced a significant challenge when, nearing completion of our mobile app, we realized dissatisfaction with the design. Initial user testing revealed issues with post formatting and profile layouts. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb6975cc98a2b72ec219b2913edbe822ee28e9fa2b385af247476bf166f0ae59/Intigo-Revision-1.png" data-mid="210402518" border="0" src="https://freight.cargo.site/w/1000/i/eb6975cc98a2b72ec219b2913edbe822ee28e9fa2b385af247476bf166f0ae59/Intigo-Revision-1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6afdd9841aa4ca1ff5ef74c7c8b2354b21807145c73b406f0e8c0ceb1733c3d3/Intigo-Revision-2.png" data-mid="210403055" border="0" src="https://freight.cargo.site/w/1000/i/6afdd9841aa4ca1ff5ef74c7c8b2354b21807145c73b406f0e8c0ceb1733c3d3/Intigo-Revision-2.png" /> High-Fidelity Wireframes <img width="3870" height="2621" width_o="3870" height_o="2621" data-src="https://freight.cargo.site/t/original/i/0d3fb4ac42bbb8868413879ac170db5f0913b4e62e3fc2bd136205ec3d3ef663/Intigo-Hi-Fi-2.png" data-mid="205161017" border="0" src="https://freight.cargo.site/w/1000/i/0d3fb4ac42bbb8868413879ac170db5f0913b4e62e3fc2bd136205ec3d3ef663/Intigo-Hi-Fi-2.png" /> <img width="3408" height="2621" width_o="3408" height_o="2621" data-src="https://freight.cargo.site/t/original/i/282231917042f30815ad160a818a7433e43696a8e0eb48434d5b6d2b07d0b22f/Intigo-Hi-Fi-1.png" data-mid="205161015" border="0" src="https://freight.cargo.site/w/1000/i/282231917042f30815ad160a818a7433e43696a8e0eb48434d5b6d2b07d0b22f/Intigo-Hi-Fi-1.png" /> Demo Intigo Yourself https://tnhoang.cargo.site/Design-Via Mon, 06 May 2024 20:55:49 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Design-Via Via Challenge: Through digital tools, how can we aim to make experiences and services more accessible to others? Solution: A mobile app that informs locals about up-to-date information about current road conditions, building conditions, accessible transit, and a platform to consider several different routes.&nbsp; Winner of Forge’s 2024 Catalyst Designathon: Accessibility Track Ideation We first started picking out what track we wanted to pursue out of accessibility, well-Being, and education. We decided to do the accessibility because there are a lot of different ways to be accessible. Some include: 1. Hearing related impairments (there are no subtitles for a show) 2. Visual related impairments (not having enough contrast in text so it is not having legible) 3. Having access to resources that help your current situation 4. Physical related impairments (needing sidewalks to commute but there is no sidewalk, maneuvering with wheelchairs) &nbsp; &nbsp;- Why did we select this idea? When we were ideating, traveling and commutting was something that was continuous brought up in several different manners. The lack of accessibility in the city was something often mentioned in our interviews, due to several factors such as construction or the neglect of infrastructure. For the design, we took inspiration from apps like Google Maps, Apple Maps, Airbnb, and Uber.&nbsp; User Research User Surveys: 40 responses&nbsp; &nbsp;&nbsp; - All 40 responses reported some use of navigation services (google maps, apple maps, etc.)&nbsp; &nbsp; &nbsp; &nbsp; - 23.3% Sometimes, 37.2% Often, and 39.9% Always &nbsp; &nbsp;- 53.5% of users said that they have had to use routes other than sidewalks (hills, roads, alleys) when walking to your destination &nbsp; &nbsp;- 60.5% of people think that sidewalks are not well-maintained/equipped with ramps“I realized how inaccessible (some buildings are) when I got my foot injured. There are some buildings at BU that don't even have an elevator.” In response to these findings we discovered that despite majoritt of people using a navigation service, they do not report suspected common occurances like construction that may affect someone with physical impairments’ travel route.&nbsp; Click to view full results User Flow <img width="1524" height="1096" width_o="1524" height_o="1096" data-src="https://freight.cargo.site/t/original/i/8c26139a317b2a7035fe3eaab185f85e9bca25601534fbb20bf04180cd2feb26/Catalyst-2024.png" data-mid="219180843" border="0" src="https://freight.cargo.site/w/1000/i/8c26139a317b2a7035fe3eaab185f85e9bca25601534fbb20bf04180cd2feb26/Catalyst-2024.png" /> Low-Fidelity Wireframes <img width="4665" height="3603" width_o="4665" height_o="3603" data-src="https://freight.cargo.site/t/original/i/3ef29c9a2687f61a39fd78c1927c3fc1da4fda1262308255c8c3a40d54c6d65b/Via-Lowfi.png" data-mid="219177326" border="0" src="https://freight.cargo.site/w/1000/i/3ef29c9a2687f61a39fd78c1927c3fc1da4fda1262308255c8c3a40d54c6d65b/Via-Lowfi.png" /> Branding <img width="722" height="469" width_o="722" height_o="469" data-src="https://freight.cargo.site/t/original/i/81564e94b0010ed485860ef205141b7e23a44ddd26aa47d649a52bd1a9fcd63b/Via-Color-Palette.png" data-mid="219176654" border="0" data-scale="73" src="https://freight.cargo.site/w/722/i/81564e94b0010ed485860ef205141b7e23a44ddd26aa47d649a52bd1a9fcd63b/Via-Color-Palette.png" /> <img width="71" height="166" width_o="71" height_o="166" data-src="https://freight.cargo.site/t/original/i/da28fd8707e151114ccf49dab83d5554916e551a96337f150124202c9cb51cdf/ViaLogo.png" data-mid="219180956" border="0" data-scale="100" src="https://freight.cargo.site/w/71/i/da28fd8707e151114ccf49dab83d5554916e551a96337f150124202c9cb51cdf/ViaLogo.png" /> <img width="361" height="240" width_o="361" height_o="240" data-src="https://freight.cargo.site/t/original/i/1825be1ac29a34f10887b36808c53c5ccb3a73cce0cbdc3d97b4dd69c84e0902/Via-Font.png" data-mid="219180968" border="0" data-scale="68" src="https://freight.cargo.site/w/361/i/1825be1ac29a34f10887b36808c53c5ccb3a73cce0cbdc3d97b4dd69c84e0902/Via-Font.png" /> Mid-Fidelity Wireframes <img width="5595" height="5303" width_o="5595" height_o="5303" data-src="https://freight.cargo.site/t/original/i/33d8e6d412453281a354cbb82c0ce326e97a7ed9bd86e6697612ca4d6735b80d/Via-Midfi.png" data-mid="219177414" border="0" src="https://freight.cargo.site/w/1000/i/33d8e6d412453281a354cbb82c0ce326e97a7ed9bd86e6697612ca4d6735b80d/Via-Midfi.png" /> High-Fidelity Wireframes <img width="6136" height="5726" width_o="6136" height_o="5726" data-src="https://freight.cargo.site/t/original/i/5277eb52d1ff30c869a19a3f7963f80f64c6e7d38073eb27400a60bc6e316445/Via-Highfi.png" data-mid="219177512" border="0" src="https://freight.cargo.site/w/1000/i/5277eb52d1ff30c869a19a3f7963f80f64c6e7d38073eb27400a60bc6e316445/Via-Highfi.png" /> Demo Via Yourself https://tnhoang.cargo.site/Design-Catered-Leftovers Thu, 03 Oct 2024 06:40:27 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Design-Catered-Leftovers Catered Leftovers Challenge: BU Sustainability Services and BU Dining Services face difficulties managing leftovers from catering events which leads to higher rates of food waste. Solution: Create a website application that allows for leftovers to be posted by staff and viewed by students.&nbsp; Ideation User Types and The General Scenerios That Occur&nbsp; BU Dining Sustainability Staff Upload and post event immediately after event Upload and save event beforehand to post after (Will be able to edit listing if anything changes) BU Student BodyGet email notifications of preferred leftoversSee all events providing leftovers by logging into website User Research 1. User InterviewsWe interviewed two BU dining staff to learn the process of catered events on campus and to learn any additional info we need to take into account when designing. Some important information we learned: &nbsp; &nbsp;-&nbsp; CaterTrax is utilized by thousands of food service operations including the BU dining team, to automate tasks and efficiently manage events and daily operations and integration with this software would be ideal.&nbsp; &nbsp; &nbsp;- Any leftover food waste from events are currently being discarded.&nbsp; &nbsp; &nbsp;- An allergen notice is very important in the upcoming initative because&nbsp; &nbsp; &nbsp;- A website would be more ideal for staff and students &nbsp; &nbsp;- There are varying amount of time that a food is deemed safe to consume based on item, time, and temperature.&nbsp; 2. Competitor AnalysisWe conducted competitor analysis on Free Food Alert, FeedShare, Zot Bites, and here are opportunities we established:&nbsp; &nbsp;- Personalized Food Preferences: Allow users to set food preferences or dietary restrictions to receive more tailored alerts. &nbsp; &nbsp;- Gamification and Rewards: Introduce a points system for both administrators and recipients to encourage participation. Points could be redeemed for rewards or discounts. &nbsp; &nbsp;- Feedback System: Beyond ratings, include a feedback loop for continuous improvement based on user experiences. &nbsp; &nbsp;- Sustainability Tracking: Offer users insights into their personal impact on food waste reduction and sustainability goals. &nbsp; &nbsp;- Integration with Campus Events: Integrate with university event schedules to automatically notify the web app of potential surplus food from planned events. User Personas <img width="13888" height="9216" width_o="13888" height_o="9216" data-src="https://freight.cargo.site/t/original/i/bdd2250cf15f3f6ba40360838cd7ad4775ea9388c8ffd13aad2679b9ba203f33/Catered-Leftovers-User-Personas.png" data-mid="219575311" border="0" src="https://freight.cargo.site/w/1000/i/bdd2250cf15f3f6ba40360838cd7ad4775ea9388c8ffd13aad2679b9ba203f33/Catered-Leftovers-User-Personas.png" /> Branding <img width="1591" height="881" width_o="1591" height_o="881" data-src="https://freight.cargo.site/t/original/i/d1954f992eb4932e0687f08cc2852f978a64fc6a9d7a838a39259f499598aab3/Catered-Leftovers-Branding.png" data-mid="219246125" border="0" src="https://freight.cargo.site/w/1000/i/d1954f992eb4932e0687f08cc2852f978a64fc6a9d7a838a39259f499598aab3/Catered-Leftovers-Branding.png" /> Mid-Fidelity Wireframes <img width="4314" height="2760" width_o="4314" height_o="2760" data-src="https://freight.cargo.site/t/original/i/bae8b4172352103c795959bd624b99d66e54aa44fb1204155f89169deda7442b/CateredLeftovers-Midfi.png" data-mid="219575349" border="0" src="https://freight.cargo.site/w/1000/i/bae8b4172352103c795959bd624b99d66e54aa44fb1204155f89169deda7442b/CateredLeftovers-Midfi.png" /> User Testing <img width="1920" height="1184" width_o="1920" height_o="1184" data-src="https://freight.cargo.site/t/original/i/dc1c2f2a1f9ce1538ac862145a08fbc83562da62b625bf9fada3fb38cc7494f0/Catered-Leftovers-Revision-1.png" data-mid="219575624" border="0" src="https://freight.cargo.site/w/1000/i/dc1c2f2a1f9ce1538ac862145a08fbc83562da62b625bf9fada3fb38cc7494f0/Catered-Leftovers-Revision-1.png" /><img width="1920" height="1083" width_o="1920" height_o="1083" data-src="https://freight.cargo.site/t/original/i/4af3bd7a5192bbf4305275104b0e4ed8269aec4060034db799b903e0bad93dd4/Catered-Leftovers-Revision-2.png" data-mid="219576298" border="0" src="https://freight.cargo.site/w/1000/i/4af3bd7a5192bbf4305275104b0e4ed8269aec4060034db799b903e0bad93dd4/Catered-Leftovers-Revision-2.png" /> One&nbsp; issue we encountered during admin user testing was during uploading a new event to the event. One admin brought an issue of serving size and the amount of information displayed.&nbsp; On the student size, we occured generally no main issues besides wording which we also implemented.&nbsp; High-Fidelity Wireframes (Admin and Student) <img width="7424" height="8908" width_o="7424" height_o="8908" data-src="https://freight.cargo.site/t/original/i/c6e8fe859c4d69baad9558d0dca897eaf128c71fe5c698fc8dfbdc1383856275/Admin-Flow.png" data-mid="219576310" border="0" src="https://freight.cargo.site/w/1000/i/c6e8fe859c4d69baad9558d0dca897eaf128c71fe5c698fc8dfbdc1383856275/Admin-Flow.png" /> <img width="6374" height="5699" width_o="6374" height_o="5699" data-src="https://freight.cargo.site/t/original/i/0714a4c3330030dc237d83216ac82d68302a94be5ef3b75d447bbe23ea182b85/Student-Flow.png" data-mid="219576311" border="0" src="https://freight.cargo.site/w/1000/i/0714a4c3330030dc237d83216ac82d68302a94be5ef3b75d447bbe23ea182b85/Student-Flow.png" /> Summary of Project Poster <img width="3934" height="2214" width_o="3934" height_o="2214" data-src="https://freight.cargo.site/t/original/i/924915e54d04583a9e21d363a2bb0e372bb853373562a0b619736594c549cc5e/BU-Catered-Leftovers-Poster-FInal-Page-2.png" data-mid="219576367" border="0" src="https://freight.cargo.site/w/1000/i/924915e54d04583a9e21d363a2bb0e372bb853373562a0b619736594c549cc5e/BU-Catered-Leftovers-Poster-FInal-Page-2.png" /> <img width="3934" height="2213" width_o="3934" height_o="2213" data-src="https://freight.cargo.site/t/original/i/ae0abd0aa3640d6acafe7633f0dcaad8251ae74cfdf9250994d1e07ebeb89945/BU-Catered-Leftovers-Poster-Final-Page-1.png" data-mid="219576337" border="0" src="https://freight.cargo.site/w/1000/i/ae0abd0aa3640d6acafe7633f0dcaad8251ae74cfdf9250994d1e07ebeb89945/BU-Catered-Leftovers-Poster-Final-Page-1.png" /> Demo Catered Leftovers Yourself https://tnhoang.cargo.site/Front-page Mon, 20 Feb 2023 19:00:21 +0000 Tiffany Hoang Portfolio https://tnhoang.cargo.site/Front-page