FANT[as]

Challenge: Make Fanta relevant to 18 year olds

Solution: Collab with Adult Swim, a block broadcast, to promote Fanta as something that is as cool as the shows. 

*made second round of Young Ones 2024

By creating custom Adult Swim Fanta Bottles, it gives exposure to Fanta as a brand while targeting fans of the following shows. It has been shown that products from collaborations creates desirability to collect all products. 

Instagram’s new collaborative posts feature allows posts to be shared on two accounts rather than one. With this feature, we can access the Adult Swim and Fanta fans easily and thus gain more exposure. 

Bumps are 15-30 second videos that are played in between commericals on Adult Swim. They are very simple but witty and unique to Adult Swim. By creating bumps with Fanta references we are able to target our audience. 

Because we are essentially creating bumps, they could be used as bumps on the network to further showcase Adult Swim’s partnership with Fanta.