Disclose the Undisclosed
Challenge: Create a typographically-led campaign that is a call to action or raises awareness of an issue that compels you and makes you care deeply.
Solution: We used typography to visually bring awareness to this subject and encourage people to be more conscious about the media they consume. We want people to consume media the same way people consume words: to see and think about the meaning behind it.
Poster Series
What Does That Mean?
While advertising has been relatively transparent in the past, many influencers nowadays choose not to disclose when their content is an ad without caring that undisclosed ads are illegal. As a result, consumers are being misled into believing that the opinions they hear are fully truthful.
While advertising has been relatively transparent in the past, many influencers nowadays choose not to disclose when their content is an ad without caring that undisclosed ads are illegal. As a result, consumers are being misled into believing that the opinions they hear are fully truthful.
OOH Posters Mockup: aimed to get attention of passerbys
Animated Video
OOH Animated Digital Display Mockup
Casetify Collaboration
Why Phone Cases?
We specifically chose phone cases because people carry their devices with them everywhere. By having one of these cases, you will be reminded to be conscious of the power of social media on consumerism.
We specifically chose phone cases because people carry their devices with them everywhere. By having one of these cases, you will be reminded to be conscious of the power of social media on consumerism.